Top 10+ Brand Books (Guidelines) Every Entrepreneur Must Read in 2024

In the realm of entrepreneurship, understanding the practices and principles that have sculpted successful brands is crucial.

These brand books, the guidelines that have guided industry leaders, are more than just manuals, they are the blueprints of accomplishment.

As Bill Gates once said, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” So, why not learn directly from the brands that have won?

Let’s embark on a journey of discovery with the top 10 brand books, the brand guidelines of successful brands, that every entrepreneur must examine in 2024.

Slack Brand Guideline and Media Kit

Access Slack logo files and product screenshots, or explore the full breadth of our brand guidelines in the Slack brand centre.

See the full brand guide here.

Slack Brand Guideline – PDF

Google Brand Guideline

See the full brand guide here.

Twitter Brand Book (Guideline)

X (Twitter) created this guide to help you use some of the core brand elements— logo, #hashtag, and the @reply, and Tweets. It shouldn’t take long to read (they kept it short).

See the full brand guide here.

Instagram brand assets and guidelines

Instagram’s brand resources site. In their landing you’ll find brand guidelines and downloadable assets as well as information on obtaining permission to use Instagram assets in your own work and this is great for all founders to learn more on how to create better brand books and guidelines.

See the full brand guide here.

Medium Logo and Brand Guideline

See the full brand guide here.

Asana Brand Guidelines

This simple kit is for using the Asana logo in conjunction with the trademark guidelines.

See the full brand guide here.

ClickUp Brand Assets

See the full brand guide here.

Spotify Press Center and Guidelines

See the full brand guide here.

Starbucks Brand Guidelines and Core Elements

See the full brand guide here.

TikTok Brand Book and Guideline

See the full brand guide here.

Loom Brand Guideline and Media Kit

Loom is the video communication platform for async work that helps companies communicate better at scale. Loom makes it easy to record quick videos of your screen and camera and instantly share them with a link.

See the full brand guide here.

Thus, we present the top 10 brand books, the brand guidelines from leading brands, that every entrepreneur should study in 2024.

Which one intrigued you the most? Which one will you explore first?

Remember, these brand books are not mere guidelines, they are stepping stones to success.

The right brand book, the right set of brand guidelines, can be the driver of change, the foundation for creating a brand that resonates with your audience and withstands the test of time. So go ahead, select your brand book, and start making an impact!

Ready to create your very own brand book and guidelines?

We’ve got just the thing for you! We have two fantastic brand book templates and a brand strategy guide that will not only save you a heap of time but will also kickstart your branding and brand strategy journey in a faster, easier, and yes, even more beautiful way than 99% of other startups and businesses out there. So, let’s get started, shall we?

Brandora – Your Ultimate Brand Book Template & Solution

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Brand Strategy Nexus – Your Ultimate Brand Strategy Toolkit!

Get Notion Brand Strategy Template and Guideline!