14 Brand Strategy Templates & Planners for Businesses

Welcome to our comprehensive guide to creating a powerful brand strategy.

You might be wondering, why is brand strategy so critical? It’s simple: a well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

As Bill Chiaravalle, author of “Brand Warfare,” once said, “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” So, let’s dive in and explore the ultimate brand strategy toolkit that can help you navigate the path to brand greatness.

Are you ready to revolutionize your brand identity? Let’s get started!

Your Ultimate Brand Strategy Toolkit!

Your Ultimate Brand Strategy Template Toolkit!

Your Ultimate Brand Strategy and Brand Management Toolkit

Escape the chaos, embrace the clarity. Brand Strategy Nexus: Simplifying Your Journey to Brand Greatness.

Key Benefits of Brand Strategy Nexus

Universal Impact

Brand Strategy Nexus adapts to businesses of all sizes, from startups to industry giants.

Forge a new path for your brand, irrespective of your current scale or industry.

Elevate Your Brand Presence

Transform your brand into a powerhouse that commands attention.

Build a brand vision that resonates and stays etched in the minds of your audience.

Holistic Brand Strategy

Dive into a comprehensive brand strategy, from vision crafting to execution.

Unlock exclusive resources for a 360-degree approach to strategic success.

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Startup Brand Workbook for Notion

Startup Brand Workbook for Notion

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

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Free Notion Brand Book

Free Notion Brand Book

Store and plan your complete brand guidelines in Notion with this handy template Brand Book.

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Free Brand Strategy for Notion

Free Brand Strategy for Notion

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

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Free Notion Brand Guide Template

Free Notion Brand Guide Template

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

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Milanote Brand Strategy Template

Milanote Brand Strategy Template

Map out a clear brand strategy

Behind every iconic brand is a mountain of research, inspiration and ideas known as brand strategy. It’s where you define everything that will make your brand unique and interesting—your ideal customer, position in the market, tone of voice, values and more.

In traditional brand strategy projects, the artefacts and thinking might be scattered across various documents, emails, to-do lists and spreadsheets making it hard to keep track of everything. This template gives you an easy way to organize each part of your project in one collaborative place. You can use it as a team, in client workshops during the discovery phase or remotely. Milanote’s commenting and notifications features help keep everyone on the same page from day one.

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Brand Foundations Framework

Brand Foundations Framework

You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.

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Premium Brand Strategy Template and Planner for Notion

Premium Brand Strategy Template and Planner for Notion

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Digital and Printable Brand Strategy Planning Template

Digital and Printable Brand Strategy Planning Template

Build your brand strategy with this comprehensive template. Document your brand’s core values, vision, mission, and target audience. Create buyer personas to pinpoint target customers, and use the competitor analysis section to evaluate the strengths and weaknesses of other brands. This template can help you to craft your brand purpose and positioning statements, unique value proposition, and brand messaging. There’s room to hone your brand identity with details on logo, colors, and other visual elements. Once you’ve developed your own brand strategy framework template, use it to inform all of your content marketing. 

If you’re creating a business-to-business (B2B) brand strategy (rather than one for a business-to-consumer (B2C) company), position your brand as the industry expert that can provide a complete solution to customer needs based on reason and fact, rather than on emotion. Keep in mind that a B2B buyer persona focuses more on job roles rather than individual characteristics. Many stakeholders may be involved in the sales process, and a B2B strategy requires building relationships and trust throughout the longer-term sales cycle.

Microsoft Word  |  Adobe PDF  |  Smartsheet

Brand Strategy Roadmap Template

Brand Strategy Roadmap Template

Get a high-level view of your brand strategy plan with this roadmap template, which provides a concise look at key elements of your brand strategy and the marketing tactics you plan to use to meet strategic goals. Enter brief descriptions for your brand’s core values, purpose, vision, big idea, promise, and story. List issues you need to address, strategies to resolve those issues, and action steps to implement. Use this PowerPoint template for your own planning purposes or as part of a presentation in stakeholder meetings.

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Brand Strategy Brainstorming Worksheet

Brand Strategy Brainstorming Worksheet

Use this template to generate and consolidate brand strategy ideas. The document provides sections to brainstorm values, brand purpose and vision, target audience, brand voice and personality, and taglines. Edit the template headings to reflect the brand elements you need to focus on. Alternatively, you can modify the template and use it for a marketing brainstorm session. Whether you’re focusing on a marketing or brand strategy, get clear about your objectives and set a time limit for your brainstorming session to help generate valuable ideas without overthinking.

Microsoft Word  |  Adobe PDF  |  Google Docs

Brand Essence Wheel Template

Brand Essence Wheel Template

brand essence, also called a brand promise, is a three-to-five word statement that expresses the heart and core of a brand. Use this template to help identify that core promise by drilling down into the customer experience of your brand, the facts and features of your offerings, and key elements of your brand personality. Enter adjectives or short descriptive phrases in each section, as well as keywords or symbols that represent what your brand offers in the Facts section. Each ring in this brand essence wheel informs the core promise statement at the center.

Microsoft Word  |  Adobe PDF

Brand Persona Worksheet

Brand Persona Worksheet

This template provides a series of questions and exercises to help you define your brand personality, including the following: Who would your brand be if it were a person? What personality traits best describe your brand? Is your brand affiliated with specific beliefs and causes? The template also examines brand voice and visual identity to help you clarify the ways you express your brand personality in your messaging, logo, and visual style. A brand personality will shape all of your messaging, as well as the look, tone, and feel of your digital and print marketing.

Microsoft Word  |  Adobe PDF

Brand Communications Strategy Template

Brand Communications Strategy Template

Create a thorough brand communications strategy that includes a SWOT analysis of your current communications, measurable objectives, and a competitor analysis. Define your target audience, brand positioning, unique selling proposition, and brand personality. Use the template to identify the communications channels you will use to reach your audience, such as social media, email marketing, web content, PR, paid advertising, or broadcast media. Once complete, evaluate the success of your communications strategy based on your metrics for tracking objectives.

Microsoft Excel  |  Microsoft Word  |  Adobe PDF  |  Smartsheet

Brandora – Your Ultimate Brand Book Template & Solution for Figma

Brandora – Your Ultimate Brand Book Template & Solution for Figma

Unleash Your Brand’s Potential with Brandora for Figma

The game-changing brand book template that revolutionizes brand identity creation. Crafted for entrepreneurs, startups, side hustlers and brand experts, Brandora empowers you to design a captivating brand identity, even if you’re new to branding. Elevate your business with a professional brand presence that sets you apart in a competitive market.

Key benefits of Brandora:

Build Your Brand with Confidence: Create a cohesive brand identity effortlessly. Brandora guides you through the process, ensuring every element – from logos to colors – aligns seamlessly.

Save Time and Effort: No need for extensive branding knowledge or design skills. Brandora streamlines the process, saving you countless hours and making brand creation accessible to all.

Elevate Your Business: Forge a memorable brand presence that resonates with your audience. Brandora empowers you to make a lasting impact, from digital platforms to print materials.

Get the Template!

Now that we’ve explored the plethora of resources available for your brand strategy journey, it’s over to you.

Which of these tools resonated with you the most?

Which one are you excited to implement in your brand strategy arsenal

Remember, the tools you choose to use are instrumental in driving transformative change within your brand.

As the legendary Steve Jobs said, “Innovation distinguishes between a leader and a follower.” So go forth, innovate, and lead with your brand.

Your journey to brand greatness starts here!


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