Best brand book design tips

Hello, there! If you’re looking for some brand book design tips, you’ve come to the right place.

A well-designed book can make all the difference in a brand’s image.

So you’ve been tasked to design a brand book for your company or client. Congrats! And just to be clear, a brand book isn’t the same thing as a style guide or pattern library. In this post, I’ll walk through some of my favorite brand book design tips.

Brand books aren’t that difficult to make, really. Sure, it’s easy to get overwhelmed by the many do’s and don’ts in creating a visual brand identity. But if you know a few tried-and-tested tricks in branding you can take something seemingly “formal” into more lively pieces.

Here are some of the best book design tips you can use to perfect your book design.

A clear table of content is vital.
Include an overview of your brand identity.
Use a consistent layout for your brand book.
Avoid over-complicating the design.
Keep the color palette simple and distinct.
Use typography to reinforce your brand identity.
Consider presenting real examples.
Showcase your logo design and its variations.
Design some simple templates to use as guidance.

You can easily create a brand book as long as you keep it simple & coherent.

A brand book is a big marketing asset for your business — and as such, you want it to be as attractive, slick, and informative as possible. One of the best things about a brand book is that you can make it as complex or as simple (and affordable) as you like.
A well-designed brand book can double your output and give you the competitive edge you need to be successful in today’s competitive marketplace. Here are four essential elements to designing success